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A brand that has looked back on a vibrant past for decades and looks to an exciting future. Since it was founded in 1957, GRAVEL has seen trends come and go and yet has always remained true to itself:

Intense - Elegant - Seductive

GRAVEL perfumes embody almost seven decades of fragrance art. They tell of a unique olfactory journey through the decades and bear an unmistakable signature.
Independent creations that masterfully transform the tension between generations into unforgettable fragrance experiences.

GRAVEL perfumes are the essence of a long and eventful life. As unique and charismatic as its founder Michael B. Knudsen (born 1911), who crossed the ocean from Europe (ACROSS THE OCEAN) traveled to the USA to pursue the American dream (AMERICAN DREAM) to live. In doing so, he created America's first men's perfume: A MAN'S COLOGNE. Since Michael Knudsen opened his first bottle of GRAVEL in New York, 46th Street and Madison Avenue, he spent decades in the pulsating metropolis and created perfume concepts that continue to inspire today. Every GRAVEL bottle gets that “certain something” by adding pebbles from the HUDSON RIVER, which are still added to each bottle by hand to this day.

Michael Knudsen, founder of GRAVEL